The world of ecommerce is vast, and standing out in the crowd of online stores can be challenging. While there are a multitude of tactics to make your online store stand out, there is one tactic that is particularly useful; great product imagery. Think about how many ecommerce stores you’ve frequented in the past month to buy any number of products. If it was your first time buying the product, what made you comfortable buying it? Product details, reviews, multiple angles, consistency on the site? Well, it was probably a combination of those reasons that helped guide you toward a purchase decision even though you had never held, touched or seen the product before.
MDG Advertising states that 67% of online consumers consider product images to be more important that product descriptions and customer reviews. Now, that doesn’t mean the other two aren’t important, having all three is only going to make your product listing stronger. But, this places heavy emphasis on the product images themselves.
Pixelz, a company that retouches and edits images for ecommerce stores took a look at their data from seven million edited product images to define some best practices. Paired with a Yoast article about optimizing product images for your online shop, the following are 7 tactics to improve your product photography in your online store:
- Center aligned images – Vertically center aligning your product photos will help create consistency across your shop for a simple and clean experience.
- White background – White backgrounds work well for a variety of reasons. First, removing the background eliminates distractions and keeps focus on your product. Second, solid background colors reduce file size which will make your image load faster. Third, most web pages have white backgrounds and will blend nicely with your product image. Last, white backgrounds represent your product’s colors accurately.
- JPG format – This file format allows for an adequate level of compression and helps with page load speed.
- Shadow – Adding a natural shadow to your product images creates depth and gives a level of perception of what the product will look like when the customer receives it.
- Ability to view all color options – Plain and simple, if someone wants to buy your sweatshirt in pink, they want to be able to preview the sweatshirt in pink. Be sure to include a thumbnail of every color option for each of your products.
- Alternate views/zoom – When possible, it is always a great idea to provide a zoom feature on the product so customers have the ability to look more closely at the product. Additionally, providing alternate product views and angles gives your customer the ability to visualize the physical product better.
- Product at work – Similar to the above, having an image of your product at work helps your customer visualize themselves using it. Selling a mug? Show a picture of someone sipping from it. Have apparel items in your store? Add photos of real people wearing the product.
There are also plenty of tools and tutorials to help you optimize your product photography. The following are some resources you can utilize:
- Product Photography Tutorials on Shopify’s blog
- Pixelz photo editing company
- Gimp editor tool
- Pixlr series of photo editing apps
- Adobe Photoshop Express photo editing software
- Checklist for product image optimization
Show your customers the details they are looking for and you should have more product purchases in no time!